The chief executive officer of Leket Israel, the Jewish state’s national food bank, was recently in South Florida.
As part of a fundraising and awareness trip for the Leket Israel, Gidi Kroch met with donors in Miami and Boca Raton. The food bank was founded in 2003 to provide food to one quarter of Israel’s population who live under the poverty line and need assistance. Food that would otherwise go to waste is rescued from more than 1,000 suppliers and redistributed free of charge to 180 nonprofit organizations on a weekly basis serving more than 140,000 people weekly. In 2014, with the help of 55,000 volunteers, Leket Israel rescued and distributed more than 25 million pounds of produce and perishable goods, 1.5 million prepared meals, and 1.2 million volunteer prepared sandwiches to benefit the underprivileged.
In an interview while he was in town, Kroch said that most of the food bank’s support comes from people in the United States who donate money to Israel. He spoke about his goals for the trip.
“I’m meeting with all kinds of donors and educating them on what Leket has done in the past year and what our plans are for the future,” he said. “We see tremendous potential as well in the next couple of years but we actually need funds to support that huge potential. While there’s huge potential, there’s not much awareness to what Leket does in Israel within our donors in the U.S., so I’m trying to grow awareness to what Leket is doing, how it’s supporting the issue of hunger in Israel, food insecurity in Israel and educate them about what we’re doing.”
Kroch said that in the meetings, he educated the donors on how their money is being used in Israel.
“The big talk is the leverage of one to five, meaning that for every dollar invested in Leket, we create $5 worth of food,” he added.
Visit leket.org.il/English/ for more information.
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